The Sierra Club Is the Oldest Continuously Operating Environmental Organization

Multiple Choice

The Sierra Club is the oldest continuously operating environmental organization. By 2001, its growth had plateaued. To rekindle interest in the organization, its members elected a new 23-year-old president who promised to use MTV artists to create public service announcements about the organization targeting his generational cohort, who are members of

A) Generation X.
B) Generation Y.
C) Generation Z.
D) baby busters.
E) baby boomers.