One Reason Some People Don't Like to Buy Clothing from Internet

Multiple Choice

One reason some people don't like to buy clothing from Internet retailers is the inability to know if the clothes will fit. ImageTwin has developed a scanning system that obtains the measurements of individuals, which is then fed into a database. When you want to buy something at LandsEnd.com, you can see a 3-D image of what the item should look like on your body. This is an example of the __________ force in the marketing environment.

A) economic
B) technological
C) sociocultural
D) competitive
E) marketing mix