A Small-Business Owner Was Preparing Her Staff for the Upcoming

Multiple Choice

A small-business owner was preparing her staff for the upcoming holiday season. Her women's apparel retail store had a great year-sales and profits were up 20 percent. In a meeting with her sales staff before opening the store on Black Friday, the day after Thanksgiving, she said, "We want to move as much inventory as possible. Not only can we highlight our holiday items, why don't we also mark down some of our other seasonal items while people are in a shopping mood?" From this statement, she is concerned with a __________ goal.

A) profit
B) sales
C) market share
D) customer satisfaction
E) survival