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    Marketing Study Set 5
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    Exam 2: Developing Successful Organizational and Marketing Strategies
  5. Question
    In the BCG Growth-Share Matrix, SBUs Found in the High
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In the BCG Growth-Share Matrix, SBUs Found in the High

Question 5

Question 5

Multiple Choice

In the BCG growth-share matrix, SBUs found in the high growth rate-low relative market share quadrant would be called


A) cash cows.
B) stars.
C) question marks.
D) dogs.
E) hedgehogs.

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