Part of the Growth Strategy for Yum! Brands, the Parent

Multiple Choice

Part of the growth strategy for Yum! Brands, the parent company of KFC, Pizza Hut, and Taco Bell, is expansion of its current fast-food businesses into new markets, such as China, Russia, and India. This type of expansion would be a __________ strategy.

A) product development
B) market penetration
C) diversification
D) market development
E) market saturation