Ben & Jerry's Is an Ice Cream Producer Owned by Unilever

Multiple Choice

Ben & Jerry's is an ice cream producer owned by Unilever. Ben & Jerry's prestigious well-known brand name, and the fact that it complements Unilever's other ice cream brands, allows the firm to find specific efficiencies in distribution with its parent company's existing brands. A SWOT analysis for Ben & Jerry's would indicate its brand name and distribution efficiencies are __________ for the firm.

A) a strength
B) a weakness
C) a threat
D) an opportunity
E) a problem