To Develop a Successful Marketing Plan for a Soft Drink

Multiple Choice

To develop a successful marketing plan for a soft drink, the process of __________ would most likely be used to group consumers on the basis of whether they wanted sugar-free and caffeine-free soda, caffeine-free sugared soda, or regular soda with sugar and caffeine.

A) market aggregation
B) product segmentation
C) customer grouping
D) mass marketing
E) market segmentation