An Action Item List Refers to an Aid to Implement

Multiple Choice

An action item list refers to an aid to implement a marketing plan that consists of four columns: (1) __________; (2) the person responsible for completing that task; (3) the date to finish the task; and (4) what is to be delivered.

A) the task
B) the budget
C) the product or service
D) the points of difference
E) the promotional message