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All of the Following Are True About Marketing Except

Question 122

Multiple Choice

All of the following are true about marketing except


A) marketing is a broader activity than advertising.
B) marketing stresses the importance of delivering genuine benefits in the offerings of goods, services, and ideas sold to customers.
C) marketing persuades people to buy the "wrong" things.
D) when an organization engages in marketing, it should also create value for its partners and society.
E) marketing is a broader activity than personal selling.

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