Which of the Following Statements About Marketing Departments Is Most

Multiple Choice

Which of the following statements about marketing departments is most accurate?

A) The marketing department should work solely with people within its own department.
B) The marketing department should suggest where a firm should invest its money based on its knowledge of the market and environmental forces.
C) The marketing department is only responsible for the four Ps, not the seven Ps.
D) The marketing department is only responsible for market research, supervision of product development, and product promotion.
E) The marketing department must work closely with other departments and employees to help provide the customer-satisfying products required for the organization to survive and prosper.