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    Exam 1: Creating Customer Relationships and Value Through Marketing
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    A Want Is a ____ That Is Shaped by a Person's
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A Want Is a ____ That Is Shaped by a Person's

Question 129

Question 129

Multiple Choice

A want is a ____ that is shaped by a person's knowledge, culture, and personality.


A) desire
B) need
C) utility
D) demand
E) craving

Correct Answer:

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