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The 3M Post-It Flag Highlighter and Pen Marketing Programs Were

Question 166

Multiple Choice

The 3M Post-it Flag Highlighter and Pen marketing programs were designed for what primary objective?


A) the initial launch of two new 3M products
B) specific promotions to be used for long-range strategies
C) segmenting the market into 12 specific target market segments
D) marketing 3M products to foreign markets
E) positioning the products relative to major competitors

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