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    Exam 1: Creating Customer Relationships and Value Through Marketing
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    Organizations Such as American Airlines, U
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Organizations Such as American Airlines, U

Question 209

Question 209

Multiple Choice

Organizations such as American Airlines, U.S. Bank, and the Red Cross provide customers with products that are typically called


A) a utility.
B) a performance.
C) a service.
D) a value.
E) an idea.

Correct Answer:

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