The Price Strategy Section Articulates the Specific Product Price and the Product's

Multiple Choice

The price strategy section articulates the specific product price and the product's price position relative to __________. When space permits, this section would include a __________.

A) potential substitutes; break-even analysis
B) the closest competition; situational analysis
C) industry standards; marginal analysis
D) the closest competition; diversification analysis
E) industry standards; break-even analysis