Multiple Choice
The social and media environment for advertisers changed drastically in the 1980s and 1990s because:
A) cable TV presented many new and specialized channels
B) new forms of video marketing (such as infomercials and home shopping) emerged
C) political changes in Europe created opportunities for global marketing
D) advertisers were facing a more culturally diverse marketplace
E) all of these
Correct Answer:

Verified
Correct Answer:
Verified
Q27: Identifying the target audience is one goal
Q28: _ occurs when companies create messages that
Q29: Which of these phases of an advertising
Q30: In an advertising agency,writers and art directors
Q31: Of the following media,which has the lowest
Q32: In recent years,the advertising agency:<br>A)was dominated (in
Q33: The first medium allowing for truly national
Q34: Advertising is nonpersonal promotion of items,and is
Q36: Companies that are trying to reach customers
Q37: Radio ads maximize reach,frequency and selectivity,and minimize