Multiple Choice
When the ad industry evaluates media,a medium's ability to actually reach potential customers is its:
A) delivery
B) selectivity
C) reach
D) efficiency
E) frequency
Correct Answer:
Verified
Correct Answer:
Verified
Q1: The media mix for business-to-business advertising:<br>A)differs from
Q3: Advertisers are developing electronic billboards and other
Q4: Advertisements for restaurant supplies are business-to-business ads,while
Q5: Tracking studies in advertising are designed to:<br>A)pretest
Q6: Advertising is a relatively new phenomenon,dating back
Q7: Although business-to-business ads traditionally emphasize lengthy,detailed,and factual
Q8: Because business-to-business ads aren't geared to the
Q9: Which of the following is NOT one
Q10: Advertising serves a(n)_ function in society.<br>A)marketing<br>B)educational<br>C)economic<br>D)social<br>E)all of
Q11: Print ads use thumbnail sketches and rough