Multiple Choice
Positioning is most commonly considered during the _________ phase of an ad campaign.
A) choosing marketing strategy
B) buying space/time
C) producing the ads
D) translating the theme
E) selecting the main appeal/theme
Correct Answer:

Verified
Correct Answer:
Verified
Q15: Ad agencies always receive a 15 percent
Q16: Tropicana orange juice is an example of
Q17: Thanks to the Internet,new channels of advertising
Q18: Message research is conducted during and after
Q19: A coupon placed under the windshield wiper
Q21: Full service agencies actually create ads,whereas creative
Q22: Retail advertisers are also called _ advertisers.<br>A)national<br>B)vendor<br>C)franchise<br>D)local<br>E)consumer
Q23: On a typical ad campaign,before doing anything
Q24: An organization which specializes in the creation
Q25: Online banner ads don't generate a lot