Multiple Choice
Public television is funded by all of these EXCEPT:
A) UFPB
B) the government (through the CPB)
C) viewer contributions
D) auctions
E) corporate contributions
Correct Answer:
Verified
Correct Answer:
Verified
Q18: To measure local-market TV viewing,Nielsen uses:<br>A)diaries only<br>B)a
Q19: TV shows generate revenue by:<br>A)product placement<br>B)web distribution<br>C)traditional
Q20: Arbitron Company replaced Nielsen as the company
Q21: Commercial broadcast television was demonstrated to the
Q22: Local TV stations are licensed by the
Q24: If Channel 4 describes itself as part
Q25: The TV audience consistently increases throughout the
Q26: The types of advertisers who buy time
Q27: How have broadcasters reacted to user-generated content?<br>A)They
Q28: Which of the following departments is most