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Oliver's Artisan Breads Announced That It Will Donate 10 Percent

Question 116

Multiple Choice

Oliver's Artisan Breads announced that it will donate 10 percent of net profits from its store line of breads to the Bread for the World Institute,a "nationwide nonprofit organization that seeks justice for the world's hungry people by lobbying our nation's decision-makers." This is an example of:


A) environmental sustainability
B) social sustainability
C) cause-related marketing
D) advocacy marketing
E) nonprofit marketing

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