A Company That Specializes in Planning and Organizing Large Family

Multiple Choice

A company that specializes in planning and organizing large family reunions has hired you to identify 25 geographic target markets that are also examples of multicultural societies.What types of locations should you offer this firm?

A) cities that have historically had low immigration rates
B) traditional test markets
C) regions that are dominated by one ethnic group and that have multiple smaller ethnic groups
D) unindustrialized areas
E) locations in which all major ethnic groups in the area are roughly equally represented