Multiple Choice
Boeing Company
Boeing Company has spent more than $100 million to create a major presence in China, complete with a major office complex, a large spare-parts facility, extra training programs for Chinese air crews, and a deal to buy fuselage sections for the 737 from local manufacturers. Asia is the fastest-growing aircraft market in the world. Asian carriers have been a major part of Boeing's sales, and Boeing predicts 40 percent of future air-traffic growth will come from Asia-Pacific travel, and it wants those passengers flying on Boeing jets. So, Boeing is jointly designing and building an American-Japanese-Chinese plane, all to lock out any European, South American, or even Asian threat to its market. To keep the fate of Asian aerospace in its hands, Boeing is steadily broadening its contractual relationship with Japan's three major players, Mitsubishi Heavy Industries, Kawasaki Heavy Industries, and Fuji Heavy Industries. The Japanese "heavies" make part of the airframe of the Boeing 767 and 20 percent of one of Boeing's newest planes, the 777. This strategy should ensure Boeing's dominance in Japan.
-Refer to Boeing Company.Boeing has chosen the _____ method of entry into the Chinese market.
A) dumping
B) contract manufacturing
C) licensing
D) direct investment
E) joint venture
Correct Answer:

Verified
Correct Answer:
Verified
Q18: The pricing component of the global marketing
Q44: If a country's currency appreciates,more of that
Q45: Central to any society is a common
Q64: The form of global organization that provides
Q106: A(n)_ is a global intermediary that brings
Q109: All of the following are reasons for
Q135: Maybelline formulated cosmetics that were designed to
Q142: Often it is difficult for a firm
Q146: _ is a legal process whereby a
Q160: _ is generally defined as the sale