Candace Popwell Makes and Markets Festive Holiday Truffles Candy

Multiple Choice

Candace Popwell makes and markets Festive Holiday Truffles candy.The confectionary company owner views the world as one big market with no individual segments and tries to reach it with only one marketing mix.Her essentially mass-market philosophy indicates she probably uses a(n) _____ strategy.

A) multisegment targeting
B) universal product
C) concentrated targeting
D) undifferentiated targeting
E) product differentiation