For Years,fryer Chickens Sold in Grocery Stores Were Perceived to Be

Multiple Choice

For years,fryer chickens sold in grocery stores were perceived to be a rather generic product--one brand of chicken was much like another.Then Frank Perdue began an advertising campaign to tell consumers his brand of chicken was more tender and a better choice.Perdue brought _____ to the marketing of fryer chickens.

A) perceptual mapping
B) product differentiation
C) psychographic targeting
D) market innovation
E) cannibalization