H&R Block Launched a $100 Million Marketing Campaign to Parlay

Multiple Choice

H&R Block launched a $100 million marketing campaign to parlay the company's intimate knowledge of 20 million customers' finances into other services like mortgages and investment advice.Block has great brand recognition,but consumers only care about it four months out of the year.H&R Block is attempting to _____ itself to make people think of it as a company offering services year-round.

A) reposition
B) reengineer
C) demarket
D) undifferentiate
E) niche