Multiple Choice
Wrestling Merchandise
Market research has shown that 6- to 17-year-old males, 18- to 24-year-old females, and 18- to 44-year-old males are most likely to watch a televised professional wrestling event or to attend a live match. Wrestling events are regularly broadcast in 120 different countries. Merchandise licensed by World Wrestling Entertainment (formerly known as the World Wrestling Federation) can be purchased at JCPenney and Wal-Mart. Clothes for adults are used to reach markets that may not buy action figures, video games, and novelty candy, but who are still proud to sport World Wrestling Entertainment (WWE) trademarks.
-Refer to Wrestling Merchandise. Most Wrestling fans live in the southern United States. Based on this information,what segmentation base would be appropriate?
A) geographic
B) demographic
C) psychographic
D) product use
E) benefit sought
Correct Answer:
Verified
Correct Answer:
Verified
Q47: In market segmentation,individual psychographic variables can be
Q57: Pharmaceutical firms have introduced new over-the-counter antacids
Q58: Name the four broad segments of the
Q59: If a market segment is especially motivated
Q62: Which target marketing strategy views the market
Q63: Elaine perceives Cadillac automobiles to be for
Q91: The closer together two brands are on
Q117: An individualized marketing method that utilizes customer
Q169: To be useful,a segmentation scheme must produce
Q213: When a firm uses a concentrated targeting