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There Are a Number of Toothpastes Marketed Under the Crest

Question 173

Multiple Choice

There are a number of toothpastes marketed under the Crest brand including Cavity-protection Crest,Sensitive-teeth Protection Crest,Baking Soda Crest,Tarter Protection Crest,and Crest for Kids.The large variety of toothpastes under the Crest brand is an example of a:


A) marketing mix
B) product line
C) product mix
D) product equity
E) product modification

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