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When Proctor & Gamble Removed Potentially Dangerous Dyes and Chemicals

Question 69

Multiple Choice

When Proctor & Gamble removed potentially dangerous dyes and chemicals from its Tide detergent product and introduced Tide Free they were making a _____.


A) product line contraction
B) quality modification
C) aesthetics modification
D) obsolescence factor
E) functional modification

Correct Answer:

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