Middleton Has Developed the Flybar 1200,an Extreme Pogo Stick That

Multiple Choice

Middleton has developed the Flybar 1200,an extreme pogo stick that propels users more than five feet into the air.During the _____ stage of its new-product development process,a group was assigned the task of estimating preliminary demand for the product,costs (including issues with liability) ,sales,and future profitability.

A) business analysis
B) idea generation
C) concept testing
D) screening
E) test marketing