Solved

Canesta Company Has Developed a Virtual Keyboard Out of Light

Question 115

Multiple Choice

Canesta Company has developed a virtual keyboard out of light to be used with cell phones and personal digital assistants (PDAs) .The product beams an image of a keyboard on a desk,allowing the user to type on the image.The words are picked up by the user's digital device.When introduced to the market,the device will sell for less than $50.If,in choosing its channel,Canesta is most concerned about the life cycle of the device,then its choice of channels will largely be influenced by:


A) factors of production
B) customer characteristics
C) ownership factors
D) product factors
E) market factors

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