Essay
One important reason channel members are included between producers and users is to increase contact efficiency.How do channel members increase contact efficiency? Use the following two scenarios to illustrate your answer: (1)Assume there are 2,000 business students who need to buy textbooks from eight textbook publishers.How many transactions must take place? (2)Assume the first scenario,but now one campus bookstore is acting as an intermediary.Now how many transactions must take place?
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