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Imagine a European Manufacturer Wants to Introduce Its Digital Thermostats

Question 5

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Imagine a European manufacturer wants to introduce its digital thermostats to the U.S.market.The thermostats are designed to reduce power usage and save energy.What are the two basic channel structures it can use? Briefly describe the advantages and disadvantages of each method.

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(1)It can market the thermostats directl...

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