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    Exam 20: Setting the Right Price
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    Proctor & Gamble Entered the Electric Toothbrush Market with the Crest
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Proctor & Gamble Entered the Electric Toothbrush Market with the Crest

Question 180

Question 180

True/False

Proctor & Gamble entered the electric toothbrush market with the Crest SpinBrush at a price considerably lower than lesser-known competitors.It used penetration to gain market share.

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