After Establishing Pricing Goals,managers Should Estimate Total Revenue at a Variety

Multiple Choice

After establishing pricing goals,managers should estimate total revenue at a variety of prices.Next,they should _____.Only after performing this task are they are ready to estimate how much profit and how much market share can be earned at each possible price.

A) choose the ROI target
B) determine corresponding costs for each price
C) estimate industry supply
D) implement pricing segmentation
E) establish geographic pricing heuristics