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Jones Soda Company and Big Sky Brands Have Introduced Jones

Question 82

Multiple Choice

Jones Soda Company and Big Sky Brands have introduced Jones Soda Carbonated Candy,a candy that delivers a blast of the most popular Jones Soda flavors along with an oddly enjoyable tongue-tingling sensation.Which pricing strategy would be appropriate if the company wants to convince price-sensitive consumers to try it and not buy some other brand?


A) price-lining
B) price-fixing
C) status quo pricing
D) penetration pricing
E) price-skimming

Correct Answer:

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