Multiple Choice
Eustis Lee is a lawyer who only handles DUI cases.No matter how quickly he resolves the case,he charges each customer $5,000.Lee justifies the fee because of his lengthy education and the years he has spent learning how the judicial system operates.Which pricing policy is the lawyer using?
A) professional services pricing
B) potential (or base) pricing
C) price maintenance
D) psychological pricing
E) flexible (or variable) pricing
Correct Answer:

Verified
Correct Answer:
Verified
Q4: A base price may be lowered through
Q49: In 2008 United Airlines and American Airlines
Q83: Penetration pricing is sometimes referred to as
Q84: If an online retailer lists shipping charges
Q85: Marketers must take care when using _
Q89: Price fixing is only illegal in some
Q90: Private golf courses charge members an initial
Q106: Marketing two or more products in a
Q126: Last year,a single infield box ticket for
Q128: A discount off the base price to