The Owner of a Neighborhood Hardware Store Has Decided to Sell

Multiple Choice

The owner of a neighborhood hardware store has decided to sell a set of three padlocks for $5.He hopes the below-cost price for the locks will attract current and new customers who will also buy regularly priced items.The owner is encouraging store patronage through:

A) deceptive pricing
B) incentive pricing
C) pricing lining
D) cumulative pricing
E) leader pricing