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In a Catalog Targeted to People Who Like to Bake,customers

Question 34

Multiple Choice

In a catalog targeted to people who like to bake,customers can buy a single yeast bread mix designed specifically to be baked in bread machines for $3.95 each or 12 different mixes for $37.50.This is an example of:


A) price bundling
B) CRM pricing
C) psychological pricing
D) penetration pricing
E) status quo pricing

Correct Answer:

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