Subaru of America Targeted Outdoor Enthusiasts When It Added an Outdoor

Multiple Choice

Subaru of America targeted outdoor enthusiasts when it added an outdoor life section to its Web site,organized by area of interest.The site will serve as a platform for co-marketing and promotional programs and will allow Subaru to gather most overt and covert information.Which of the following provides the most likely reason why Subaru has added this section to its site?

A) to create cognitive dissonance
B) to reduce problems associated with cultural diversity
C) to increase the effectiveness of its channels of distribution
D) to lessen the importance of customer service
E) to design more targeted marketing communications