Marketers Are Often Surprised That the Poor Reject Products That

Multiple Choice

Marketers are often surprised that the poor reject products that have been made cheaper for their benefit.What explains the failure of P&G and other firms,such as L'Oréal when both used a strategy of "diluting"?

A) The special pricing was not cheap enough.
B) The poor can tell when water has been added.
C) The poor don't see themselves as poor.
D) Poor customers have product aspirations just like other customers.
E) Poor customers have aesthetics about package design too.