Multiple Choice
Price is an important factor in the marketing mix for all of the following reasons except
A) it affects product image.
B) it is very flexible.
C) it directly affects revenue and profits.
D) it is the most visible element in the firm's marketing mix.
E) the ability to set a price depends in large part to the supply and demand for a product.
Correct Answer:
Verified
Correct Answer:
Verified
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