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    Business A Changing World Study Set 1
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    Exam 11: Customer-Driven Marketing
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    The Textbook Refers to Building 'Mousetraps
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The Textbook Refers to Building 'Mousetraps

Question 64

Question 64

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The textbook refers to building 'mousetraps.' What does this have to do with the marketing concept?

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The old adage,"build a better mousetrap ...

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