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    Business A Changing World Study Set 1
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    Exam 11: Customer-Driven Marketing
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    The First Major Step of a Marketing Strategy Is to
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The First Major Step of a Marketing Strategy Is to

Question 12

Question 12

Multiple Choice

The first major step of a marketing strategy is to


A) determine the price.
B) select a target market.
C) develop an appropriate marketing mix.
D) add on a warranty feature.
E) put the product on sale.

Correct Answer:

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