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    Business A Changing World Study Set 1
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    Exam 11: Customer-Driven Marketing
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    If a Company Markets to a Segment of People Who
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If a Company Markets to a Segment of People Who

Question 44

Question 44

Multiple Choice

If a company markets to a segment of people who have a certain lifestyle,the type of segmentation being used is


A) behavioristic.
B) geographic.
C) topographic.
D) psychographic.
E) demographic.

Correct Answer:

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