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    Business A Changing World Study Set 1
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    Exam 11: Customer-Driven Marketing
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    A Marketing Research Representative Who Interviews Shoppers in a Mall
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A Marketing Research Representative Who Interviews Shoppers in a Mall

Question 77

Question 77

Multiple Choice

A marketing research representative who interviews shoppers in a mall is collecting the following type of information:


A) secondary data.
B) basic information.
C) primary data.
D) nondirect information.
E) intermediate data.

Correct Answer:

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