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What Is the Problem with McKing's Plan to Start Selling

Question 84

Multiple Choice

What is the problem with McKing's plan to start selling 16" pizzas?


A) There is no market for 16" fast food pizzas
B) McKing's target market does not eat very much pizza
C) The pizzas are too expensive for the average consumer
D) The pizzas are too large to be passed through existing drive-through windows
E) McKing's franchisees do not want to sell pizza

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