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    Business A Changing World Study Set 1
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    Exam 3: Business in a Borderless World
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    Standardizing Products for the Whole World as If It Were
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Standardizing Products for the Whole World as If It Were

Question 26

Question 26

Multiple Choice

Standardizing products for the whole world as if it were a single entity is a characteristic of which strategy?


A) Global strategy
B) Multilevel strategy
C) Standardization strategy
D) Marketing strategy
E) National strategy

Correct Answer:

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