Question 1

For innovations in sports,an excellent way to encourage trial usage is to use

Accepted Answer

A)  sampling
B)  advertising
C)  demonstrations
D)  live events A

Question 2

Relatively few innovations can be considered truly new to the world,or a

Accepted Answer

A)  continuous innovation
B)  dynamically discontinuous innovation
C)  dynamically continuous innovation
D)  discontinuous innovation D

Question 3

The type of innovation that would be the most complex for adoption would be

Accepted Answer

A)  continuous innovation
B)  dynamically discontinuous innovation
C)  dynamically continuous innovation
D)  discontinuous innovation D

Question 4

Major League Baseball has developed several innovative digital and online products.The best starting point to market these innovations is with

Accepted Answer

A)  current fans who have a subscription to MLB.com TV
B)  individuals who have accessed one of the MLB team sites
C)  individuals who have purchase basketball,football,or hockey streaming video packages
D)  individuals who have subscribed to the Direct TV sports package

Question 5

Anna is responsible for developing a new advertising campaign for a football team.She believes focusing on the fun and excitement of being in the stands with other fans will appeal to consumers and encourage them to attend.This is an example of the ________ product level.

Accepted Answer

A)  intangible
B)  augmented
C)  actual
D)  core

Question 6

To boost attendance at the Minor League Baseball games,Anna has booked musical concerts for 5 different games.This is an example of the ________ product level.

Accepted Answer

A)  intangible
B)  augmented
C)  actual
D)  core

Question 7

Because of the risks involved in using star players in an advertising campaign,a tactic being utilized by sports properties is to use

Accepted Answer

A)  multiple players
B)  retired or former players
C)  players that have signed a long-term contract
D)  players that are good,but not the stars of the team

Question 8

When the NBA launched NBA China,it was using which method of connecting target markets with product innovations?

Accepted Answer

A)  expanding existing customer relationships
B)  locating former customers
C)  breaking into new markets
D)  attracting new customers in existing markets

Question 9

The type of innovation that would be the least complex for adoption would be

Accepted Answer

A)  continuous innovation
B)  dynamically discontinuous innovation
C)  dynamically continuous innovation
D)  discontinuous innovation

Question 10

In the next advertising campaign,Travis plans to focus on the characteristics or attributes of the sports team for which he is marketing director.This is an example of the ________ product level.

Accepted Answer

A)  intangible
B)  augmented
C)  actual
D)  core

Question 11

For sponsorships,the actual product features may include the following except

Accepted Answer

A)  signage at the game or event
B)  event tickets
C)  sponsors watching the game with customers
D)  client or employee hospitality events

Question 12

What is the broad definition of a product? What components does this broad definition entail?

Accepted Answer

The answer of What is the broad definition of a...

Question 13

The types of innovations that would be considered evolutionary are

Accepted Answer

A)  continuous and discontinuous innovations
B)  discontinuous and dynamically discountinuous innovations
C)  continuous and dynamically continuous innovations
D)  dynamically discontinuous and discontinuous innovations

Question 14

Identify the influences on innovation adoption.Explain how managers can influence the rate of adoption.

Accepted Answer

The answer of Identify the influences on innovation adoption.Explain how...

Question 15

Amy really likes the new uniforms worn by the Miami Marlins baseball players.This is an example of the ________ component of the product.

Accepted Answer

A)  intangible
B)  live experience
C)  tangible
D)  personalities

Question 16

The best starting point for a sports property to consider in connecting consumers with production innovations is introducing new products to new customer markets.

Accepted Answer

A) True 
 B)False

Question 17

Discuss how sports properties can use personalities to market the team.What are the risks?

Accepted Answer

The answer of Discuss how sports properties can use personalities...

Question 18

In terms of new product development,firms have two options: 1)find new customer markets to serve or 2)develop new products to offer current markets.

Accepted Answer

A) True 
 B)False

Question 19

Personalities associated with a sports property include the following except

Accepted Answer

A)  coaches
B)  broadcasters
C)  executives
D)  fans

Question 20

Broadcasters inject their own personalities into fans' experiences of listening or watching sporting events and therefore can be effective in marketing campaigns.

Accepted Answer

A) True 
 B)False

Exam 6: Defining the Product Offering

For innovations in sports,an excellent way to encourage trial usage is to use

Relatively few innovations can be considered truly new to the world,or a

The type of innovation that would be the most complex for adoption would be

Major League Baseball has developed several innovative digital and online products.The best starting point to market these innovations is with

Anna is responsible for developing a new advertising campaign for a football team.She believes focusing on the fun and excitement of being in the stands with other fans will appeal to consumers and encourage them to attend.This is an example of the ________ product level.

To boost attendance at the Minor League Baseball games,Anna has booked musical concerts for 5 different games.This is an example of the ________ product level.

Because of the risks involved in using star players in an advertising campaign,a tactic being utilized by sports properties is to use

When the NBA launched NBA China,it was using which method of connecting target markets with product innovations?

The type of innovation that would be the least complex for adoption would be

In the next advertising campaign,Travis plans to focus on the characteristics or attributes of the sports team for which he is marketing director.This is an example of the ________ product level.

For sponsorships,the actual product features may include the following except

What is the broad definition of a product? What components does this broad definition entail?

The types of innovations that would be considered evolutionary are

Identify the influences on innovation adoption.Explain how managers can influence the rate of adoption.

Amy really likes the new uniforms worn by the Miami Marlins baseball players.This is an example of the ________ component of the product.

The best starting point for a sports property to consider in connecting consumers with production innovations is introducing new products to new customer markets.

Discuss how sports properties can use personalities to market the team.What are the risks?

In terms of new product development,firms have two options: 1)find new customer markets to serve or 2)develop new products to offer current markets.

Personalities associated with a sports property include the following except

Broadcasters inject their own personalities into fans' experiences of listening or watching sporting events and therefore can be effective in marketing campaigns.