Multiple Choice
Some brand names are easy to remember because of years of history and tradition,such as the Los Angeles Dodgers.This is an example of the ________ characteristic of a good brand name.
A) trendiness
B) recognizability
C) fit
D) contrast
Correct Answer:
Verified
Correct Answer:
Verified
Q34: Product extensions outside the core product category
Q35: For most brands,brand identity and brand image
Q36: Logos and colors are used extensively in
Q37: It is important to recognize that _
Q38: A key concept that aligns a brand
Q40: Steve is the marketing director for a
Q41: Most sports marketers avoid explicit brand promises
Q42: Kelly is the marketing director for a
Q43: Rich is the marketing manager for a
Q44: Brand marks consist of the following except<br>A)logos<br>B)characters<br>C)names<br>D)colors