Multiple Choice
Which of the following statements is least likely true regarding the decision to keep or change a brand identity when relocating to a new market?
A) Retaining the current brand is less costly than establishing a new one.
B) A brand with high familarity should be considered for retention.
C) When a team needs a fresh start,retaining the current brand makes it easier to gain new fans.
D) Brand names that are general and applicable in the new market are appropriate to retain.
Correct Answer:
Verified
Correct Answer:
Verified
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