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When Relocating a Sports Team to a New Market,rebranding with a New

Question 47

Multiple Choice

When relocating a sports team to a new market,rebranding with a new identity is advisable under the following conditions except when


A) fans are reluctant to accept the current brand name because of a negative image
B) the current brand name does not fit the new market
C) the team needs a fresh start
D) the current brand identity is too general

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